Books - Phil Science, Inc.

Optimisation Books


	Operations Research, 4th Ed.
	WAYNE L. WINSTON The market leading Operations Research: Application and Algorithms is now in its fourth edition. In this book, Wayne Winston offers a comprehensive introduction to operations research with emphasis on model formation and model building. The reader will gain a solid understanding of the art and science of operations research and acquire the skills needed to solve real world problems. The author includes hundreds of examples that illustrate applications to industry and emerging new sub disciplines, such as financial engineering. The book addresses topics such as linear and nonlinear programming, sensitivity analysis, decision making under uncertainty, Markov chains, dynamic programming, queuing theory, spreadsheet simulation with @RISK, modeling, forecasting, and more. The new edition includes recent developments in the field. HC, 1418pp.
	가격: 140,000원 *. 소프트웨어와 같이 주문할 경우의 가격 서적만 따로 주문하는 경우 운임 60,000원이 추가됨

	RISKOptimizer for Business Applications
	ROY L. NERSESIAN This hands-on workbook is ideal for learning how RISKOptimizer can be applied to solve a range of real-world business problems. Through examples in marketing, finance, and operations, the book helps the reader gain proficiency in developing models and applying RISKOptimizer to business situations. Topics covered include selecting advertising media, reorder points and order quantities, production and inventory control, personnel planning and pricing calls. All example files are included on disk so you can work with them directly. SC, 215 pp.
	가격: 76,000원 *. 소프트웨어와 같이 주문할 경우의 가격 서적만 따로 주문하는 경우 운임 60,000원이 추가됨

	Evolver - Solutions for Business
	ROY L. NERSESIAN Evolver has long been one of the most powerful optimization tools on the market. Using advanced genetic algorithm technology, Evolver is well suited to solving complex, non-linear problems that have always been beyond the reach of traditional solvers such as Excel's Solver. In this book, Roy Nersesian demonstrates Evolver's wide range of applications through twenty-three real-life cases. This book is one of the definitive resources for Evolver users and optimization practitioners in general. Topics covered include managing a stock portfolio, jobshop and production floor scheduling, production planning, curve fitting for plant loading, warehouse location planning, multi-rate shipping and inter-warehouse exchanges, assigning shipments to trucks, assigning routes to trucks and airplanes, new plant sizing and timing, pricing new products, determining royalty and tax structure, and more. All examples are included on disk for your own use. SC, 256 pp.
	가격: 76,000원 *. 소프트웨어와 같이 주문할 경우의 가격 서적만 따로 주문하는 경우 운임 60,000원이 추가됨

	Financial Models Using Simulation and Optimization I
	WAYNE L. WINSTON Financial Models is the most in-depth book written about using @RISK, Evolver and other DecisionTools software products to solve today's complex financial problems. The applications of simulation and optimization in the book are new, novel approaches to options pricing, portfolio optimization, acquisitions modeling, VAR (value-at-risk) and more! Financial Models features years' worth of experience in setting up and solving complicated financial problems using Microsoft?Excel?and DecisionTools software. Learn valuable analytical techniques that help you get the most out of @RISK, Evolver, PrecisionTree?and TopRank? Over 60 example problems show step-by-step how to set up and analyze each model. This is a practical, step-by-step guide that you can use immediately to build the models that you need! The models in the book have been used at executive training classes at major corporations, including GM, NCR, PriceWaterhouseCoopers, and Bristol-Myers Squibb. All the models are included on CD-ROM along with trial versions of DecisionTools software. To read more about Financial Models, click here.
	가격: 676,000원 *. 소프트웨어와 같이 주문할 경우의 가격 서적만 따로 주문하는 경우 운임 60,000원이 추가됨

	Decision Making Under Uncertainty with RISKOptimizer
	WAYNE L. WINSTON In Decision Making Under Uncertainty with RISKOptimizer, Wayne Winston, author of Palisade's best-selling Financial Models Using Simulation and Optimization, once again offers models and techniques to find the best answers to business problems affected by uncertainty. Winston harnesses the power of Microsoft Excel along with Palisade's RISKOptimizer to solve business problems in areas such as inventory management, product mix decisions, capital budgeting, scheduling and more! Using Genetic Optimization and Monte Carlo simulation, optimal answers to previously unsolvable problems are now found! Managers from any industry will reap the benefits from this book. More than 30 example models ranging from job shop & production scheduling to retirement planning and options pricing are provided on the included CD-ROM as well. A trial version of RISKOptimizer, described by PC World as "a uniquely versatile business problem-solver" and "for many business problems, the most practical power tool around", is also included with the book. To read more about Decision Making Under Uncertainty with RISKOptimizer, click here.
	가격: 65,000원 *. 소프트웨어와 같이 주문할 경우의 가격 서적만 따로 주문하는 경우 운임 60,000원이 추가됨

	Trends and Tools for Operations Management
	ROY L. NERSESIAN Operations management is a set of disciplines that transform raw materials, labor, and capital into finished goods and services. The book discusses these disciplines and is aimed at executive and operations managers who want to be up-to-date on the latest methods in this critical field. Nersesian emphasizes Japanese techniques in manufacturing and other operational matters, and demonstrates how to use cutting-edge software like Evolver and RISKOptimizer to solve previously unsolvable problems in product mix, safety stock, production scheduling, and other areas. Examples using What'sBest! are also included. Additional chapters examine the various disciplines that modern managers must integrate into their jobs and key workplace practices that enhance a company's competitiveness in the global marketplace. HC, 299 pp.
	가격: 90,000원 *. 소프트웨어와 같이 주문할 경우의 가격 서적만 따로 주문하는 경우 운임 60,000원이 추가됨

	Financial Models Using Simulation and Optimization II
	WAYNE L. WINSTON First published in 1998, Financial Models Using Simulation and Optimization quickly became one of the most widely used references for the application of simulation and optimization techniques to financial problems. Now, author Wayne Winston has done it again with a totally new volume! Financial Models II is packed with real-life examples that demonstrate how @RISK, Evolver and Excel can be used to make better financial decisions. Winston's straightforward, step-by-step approach makes his innovative techniques accessible to anyone who uses Microsoft Excel. Like its predecessor, Financial Models II features years' worth of experience in setting up and solving complicated financial problems using Microsoft Excel and DecisionTools software. You will learn valuable analytical techniques that will help you get the most out of @RISK, Evolver, and Excel. A wide variety of financial examples are presented and solved step-by-step in over 65 chapters. This isn't a book of long-winded theoretical discussions. It's a practical, step-by-step guide that you can use immediately to build the models that you need! Click here to read more about Financial Models Using Simulation and Optimization.
	가격: 76,000원 *. 소프트웨어와 같이 주문할 경우의 가격 서적만 따로 주문하는 경우 운임 60,000원이 추가됨